Interactive Website to help find the best medium

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Walkthrough video

I changed the website to match Irwin’s design and also updated some choices, logic and calculation. I also added more illustrations to match the card deck.

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There are nine questions in total. Each choice comes with a score, and the website will automatically add up scores to generate a recommendation for medium and tools.

Based on the calculation, there are three kinds of recommendations:

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If the total score is less than 10, then the medium recommended is traditional media, such as books, comics, zines, etc.

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If the total score is lower than 39, then the medium recommended is motion pictures such as film, documentary, TV shows, short videos, etc.

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If the total score is higher than 40, then the medium recommended is interactive storytelling tools such as VR/AR/MR.

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Poker Card for Creators

Prototypes

We printed out two sets of cards for the prototype. The first set was printed as glossy photos:

I printed them out on 4X6 photo paper and cut them with the paper cutter in the IDM Proto Lab.

The photo became curly right after I cut them, and the ink was blurry too.

So Will printed another set on thick paper which looks much better:

Eventually, we will print them out as real poker card.

USER TESTING

For website:

Jacob, Independent Filmmaker

I want to know more about which interactive tool I should use. Right now the website only tells me VR/AR/MR, but which one is best for my project?

Ailin, Interactive Artist

I think there are more tools and mediums than what you suggested on the website. How about the combination of both traditional and innovative technologies?

For poker cards:

Darren, Brand Strategist, ADPR

As an Advertising student, I think the set of poker has such important educational and aesthetic significance. First, each poker card represents an industry term or project process that allows students or entry-level practitioners to understand or familiarize themselves with real-world cases quickly. Then, a modern and clean design can lead to better visual experience and user interaction. I believe this is a win-win design that allows users to be immersed in entertainment and also learn something.

Stacy, Student majored in Media Studies

As a student with a background in media studies, I think the set of poker has a clear hierarchy. Each poker card has a symbolic pattern to reflect the key words, which is very friendly to media students like me who don't like to read long sentences. And each poker summarizes a short quote, it is easier for users to read the above content to find inspiration when using it.

Reflections

Based on our user’s feedbacks, we should update our designs:

For the poker cards, some text will be better with a different color and bold.
For the website, it will be more helpful with more questions and a better calculation system to provide more specific recommendations.
A third step to help brainstorm how to use the tool(s) or even break rules. Think more about the content and format, and how a simple tool can also bring a brand new level of experiences, like radio can also be used as VR.